Retail conversations
Connect over product presentation, customer experience, and opportunities in the United States.
KOREAN PRESTIGE BEAUTY / THE UNITED STATES
Rooted in Seoul.
Ready for
what’s next.
A considered perspective on Korean beauty. Connecting HERA’s distinctive spirit with American audiences and meaningful partnerships.
01 / A NEW PERSPECTIVESCROLL TO EXPLORE ↓
SEOUL ORIGINS✦AMERICAN PERSPECTIVE✦CONSIDERED BEAUTY✦LASTING CONNECTIONS
01 / OUR PERSPECTIVE
Beauty with a point of view.
Business with intention.
We see beauty as an expression of identity. Our focus brings the sophistication of Korean beauty into conversation with the energy and individuality of the United States.
Through thoughtful brand presentation and purposeful relationships, we connect a Seoul-born perspective with new possibilities in the American market.
02 / THE BRAND IN FOCUS
HERA
CONTEMPORARY SEOUL BEAUTYCONFIDENT. EXPRESSIVE. DISTINCTLY SEOUL.
A singular spirit.
A wider world.
Discover HERA through a curated selection of makeup and skincare. A modern beauty perspective shaped by individuality, refined color, and the confidence of Seoul.
Explore the HERA edit ↗03 / THE CONSIDERED EDIT
Six selections.
Endless expression.
A focused introduction to HERA.
Makeup and skincare, thoughtfully presented.
Product links open AmoreMall Korea in a new tab. Availability and shipping destinations are determined by the retailer.
04 / MEET LISA SMITH
A personal vision.
A considered approach.
Lisa Smith brings a personal perspective to Korean beauty, connecting an appreciation for Korean beauty with a focus on the American market.
With HERA at the heart of the collection, the approach is thoughtful and relationship-led: a space for beauty discovery, retail conversations, and meaningful partnerships.
Lisa Smith
Start a conversation ↗05 / WORKING TOGETHER
Shared ambition.
Meaningful possibilities.
Market development
Explore a considered approach to introducing Korean beauty to American audiences.
Creative partnerships
Start a conversation about storytelling, thoughtful collaborations, and shared ideas.
LET’S START SOMETHING CONSIDERED
Your next chapter.
Our next conversation.
For U.S. retail, brand partnerships,
and product inquiries.